Forum Posts

Sohel Chowdhury
Jul 14, 2022
In General Discussions
Are you and your brand using content to make a positive difference in people's lives? You have more chances to change the word than most. This is your time. Throughout the phone number list week, presenters and attendees engaged in discussions on how to make a difference with your content marketing that ranged from practical to inspirational. What I realized is that all of their advice, tips, anecdotes, etc., can be summed up in two words. This should be the mantra for you and your brand. It forces you to focus on the phone number list essentials of what matters - from how to create content that really resonates with your audience members (they can see through content designed only to get them to open their wallets) to how to know which metrics are really affecting your phone number list business goals (likes and traffic probably aren't). Start with this question In her keynote, Kristina Halvorson asked a single question that, if you haven't asked it yet, will revolutionize your content marketing: “Why are we doing this in the phone number list first place?” If you don't start by asking "Why?", it will be difficult, if not impossible, to deliver relevant content to the phone number list right audience when they need it. She shared the phone number list story of a company that wanted to grow its content marketing program to be known as the 'Red Bull of paper towels' - a reference to a company's gold standard flashy and creative multimedia that sells energy drinks. Yet when Kristina asked what made her customers interact with the company, the phone number list answer was coupons on her website. Don't try to create content for what you and leaders want your brand to be, create content for what your audience members want your brand to be for them. Kristina offered this pointed reminder: remember that people on the phone number list other side of the screen aren't following the hashtags of the phone number list brands they use every day. They don't think about how they "engage" with brands. They have real problems to solve. They have authentic stories and images to share. They are real people. Put the 'why' in writing Kristina explained that answering “why” is key to creating purpose-driven content. I also argue that putting the phone number list “why” in writing is essential for successful content marketing. Our 2016 research will be rolling out at the end of this month, but I've shared a preview. Again, those with a documented strategy found their phone number list content marketing effective – four times more than those without a written strategy. Embrace the power of less A recurring theme was doing more with less with your phone number list content marketing. This was covered in discussions of quality vs. quantity, recommendations for finding content that works well and doing more of it (and less of what doesn't), and suggestions for how to manage a team with limited resources. In her keynote, Kristina said too many brands want to be everywhere, but you don't have to. The phone number list takeaways from these speakers are similar: don't try to do so much with your content that your primary voice can't be heard. Don't focus so much on productivity numbers that you ignore the phone number list power of stories, selective distribution, and proper promotion. Being selective and deliberate not only gives you more focus, but also free time so you can follow John Cleese's advice.
Two Words Sum Up the World of Phone Number List Content Marketing content media
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Sohel Chowdhury

Sohel Chowdhury

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