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Village live Fun & entertainment
Aug 02, 2022
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At present, the data of active users in China's mobile video field is fluctuating and stable. According to data from Analysys Qianfan, the number of active users of China's mobile video reached 963 million in May, a slight drop from the previous month; and the user's usage time has continued to grow for three months. , reaching 71.477 billion hours, the highest value in the past year, a year-on-year increase of 10%. In various sub-sectors, the number of active users in the field of short video integrated platforms continued to grow, reaching 873 million, while the number of active users in the integrated video platform field was 823 million. Comprehensive video industry user insights: In May, the number of active users of some head integrated video platforms declined to a certain extent, while Mango TV frequently ignited the popularity with the popular variety shows "Riding the Wind and Waves Season 3" and "Sounds Endless", and gained 18.98% of active users. Positive month-on-month growth. In May 2022, the comprehensive video platform b2b data has the following developments worthy of attention: 01 High-quality content and efficient operation are combined, and the measures to reduce costs and increase efficiency of the head video platform have achieved initial results In May, the head and minister video platform successively released financial reports for the first quarter of 2022, and the overall revenue showed a good trend of positive growth. Among them, iQIYI has been established through the continuous launch of high-quality head content such as "The World" and "Feng Qi Longxi", coupled with refined content scheduling and content promotion to improve operational efficiency, after three consecutive quarters of profit improvement. first profit since Youku uses popular content such as the drama "Meet Jun. Like the Return of the Dead" and the variety show "Twisted Twist" to ensure user activity and user stickiness. At the same time, it continues to improve operational efficiency and achieve a year-on-year decrease in losses; Station B launched a one-stop advertising management platform "Three Links Promotion" in May,
Video User Insights in May 2022: The user's usage time has content media
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