This First Phase We Have to Create Content, Experiences and Formats That Are Desirable to Consume by Our Target Audience . in Other Words, It Is About Generating Potential Customers While Ensuring That You Provide Value to the Target Audience. Different Tactics Enter This Phase: Blog Posts and Content Marketing . Keyword Strategy and Seo on and Off Page. Presence in Social Networks , Both Organic and Paid. Ppc . During the Attraction Phase, You Are Encouraging the Customer to Start the Buyer's Journey on Their Own. by Providing All This Useful (And Free) Content,
Potential Clients Can Determine If They Are Interested in Working with Your Company. If Your Inbound Techniques Focus on Those Specific Audiences, You Will Be Convincing Them to Act on Your Ctas and Ask for More Information. Commitment or Implication executive list It Is About Establishing a Continuous and Long-Term Relationship with the Target Through Providing Solutions, Education and Personalized Customer Service Throughout the Customer's Purchase Process. Commit Phase Tactics Include: Segmented Email Campaigns . Gated Content Such as E- Books, White
Papers, and Downloadable Templates. Individualized Time, Such as Demonstrations and Initial Phone Calls. Elevated Free Content, Such as In-Depth Explainer Videos or Webinars. Offer a Free Trial of the Product. Many of the Techniques in the Engagement Phase Can Be Seen as Direct Responses to Issues That Customers Bring to Your Service Teams. the Sales Department Will Also Be Able to Use Your Work, Offering It to Customers If Questions Arise in Your Communications. Delight When It Comes to Storing Memories, It Is Known That Events with a Positive Emotional Charge Are Remembered Better Than Neutral Ones. and This Is Just What We Want to Generate in This Last Phase.