Xiaohongshu and Zhihu, the two major content communities, are not supported by advertisements in their respective development processes. In recent years, the road to commercial realization has become more and more difficult. As the fax number database two giants mainly relying on advertising revenue, what is the road to realization of Xiaohongshu and Zhihu? For advertisers, what is the value of these two platforms? On March 5th, Zhihu officially submitted the prospectus. After ten years of “asking”, it finally delivered a satisfactory answer to the capital market. Xiaohongshu, which is also a content platform, has been reporting good news about its listing since its establishment in 2013, but none of them have been confirmed.
Xiaohongshu vs Zhihu, analyze the monetization path of the content community, and what can listing bring to advertisers Xiaohongshu has more choices in advertising resources, while Zhihu seems to be more "restrained". In terms of brand fax number database advertising, Xiaohongshu and Zhihu both give a higher degree of freedom. Xiaohongshu vs Zhihu, analyze the monetization path of the content community, and what can listing bring to advertisers In the same field, Xiaohongshu and Zhihu have formed their own unique depression. Although the tonality is different, as content-based platforms, they all encounter the same problem - it is difficult to realize, or it seems to be too dependent on advertising revenue.