Use bullet points whenever possible to highlight the main points. Add other elements such as visuals to illustrate your point and break up blocks of text. Job Function Email List Include subtitles where appropriate to make your content easier to Job Function Email List read. Example: You can see some great examples of reader-friendly formatting in many CMI articles - paragraphs, subtitles, and screenshots that are short and easy to scan.
But what's really important about the CMI article format is the "click to tweet" plugin that highlights the main points. You can see it in action in the Job Function Email List screenshot below from one of Jay Acunzo's posts. Easy-to-read format HANDPICKED RELATED CONTENT: The Ultimate Blog Marketing Checklist: 65 Tips. Job Function Email List Tools and Resources5. Create a compelling CTA Your call to action must convince people to take the desired action.
Maybe your CTA is at the end of a blog post, encouraging people to subscribe to your newsletter or download your latest e-book. Job Function Email List Or maybe a CTA on your landing page for the product or service you offer. Job Function Email List Even your video content needs a CTA to drive conversions. Even your video content needs a call to action to drive conversions, says shane_barker Click To Tweet Whatever the case.